SAN FRANCISCO — Yahoo plans to show fewer links to other Web sites as it strives to provide more immediate gratification in its Internet search results and lure traffic from the market leader, Google.
The changes previewed Tuesday are part of Yahoo’s two-year effort to better understand its users’ intentions so the first page of its search results contains all the vital information sought in a query.
Depending how tests go, some search results later this year may feature nothing but images of landmarks or video, if Yahoo’s technology believes that will satisfy an individual user. Yahoo has been losing ground to Google in the lucrative search market for years.
The changes previewed Tuesday are part of Yahoo’s two-year effort to better understand its users’ intentions so the first page of its search results contains all the vital information sought in a query.
Depending how tests go, some search results later this year may feature nothing but images of landmarks or video, if Yahoo’s technology believes that will satisfy an individual user. Yahoo has been losing ground to Google in the lucrative search market for years.
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