Fairs attract record attendance

CHARLESTON, W. Va. — Fun-seekers venturing out to farm fairs, art festivals and other mainstays of the American summer are finding either crowds or cancellation notices this year — and sometimes for the same reason.

Many festivals have met their demise when national sponsors pulled away and lawmakers slashed grant budgets, leaving organizers without enough money to buy tables, tents, portable toilets and other fair basics. That has many wondering whether their events will ever mount a comeback, though the ones that downsize stand a better chance than the ones that cancel entirely.

The survivors have trimmed endeavors and expenses, with many receiving record crowds eager for a recession-inspired "staycation.”

"It’s going to be Darwinian,” said to Ira Rosen, who runs Entertainment on Location, a festival and event production service. "The ones who can survive are going to be stronger, because now they have to watch every nickel and dime, and there’s going to be less competition.”

The flip side of that gloom is that fairs have weathered past recessions well. For every event cutting back or canceling this year, there seems to be another with happy crowds shelling out for corn dogs, concerts and rides.

"The trend really is people vacationing here in their backyard,” said Eiron Smith, a spokeswoman for Watkins Glen International Raceway in New York, which just wrapped up the 12th Finger Lakes Wine Festival.

Watkins Glen, which owns the festival, spent less selling itself to other states and more on marketing at home, Smith said, and was rewarded with a 10 percent increase in attendance over 2008.

Typically, the festival draws about 20,000.

When Gov. Ted Strickland opened the 156th annual Ohio State Fair this week, he called it a way for families to enjoy a "staycation.” State fair spokeswoman Christina Leeds said the event attracted 227,719 people during the first four days of its 12-day run.

The 17-day Alameda County Fair in California drew more than 432,000 people in July — 1,000 more than the previous attendance record, set in 1997. Other fairs in California and Wisconsin have also drawn record crowds, said Marla Calico, director of grants and special education for the International Association of Fairs and Expositions, which has 1,300 member events.

Bigger crowds are common during economic downturns, Calico said.

"There’s almost a pent-up demand for some- thing fun,” she said. "It’s a nice escape.”



by the associated press